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About

British resort wear label RAM brings a new kind of elegance to the shoreline - one that favours detail over logos, craftsmanship over fast fashion, and pattern with purpose.

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Our Story

Founded by Marina Lambton, it began with a simple idea: swimwear should be as considered as the rest of your wardrobe.

Frustrated by the lack of well-designed, high-quality options, they set out to create something better: bold, beautifully made swimwear that combine function with flair.

Each pair is cut from premium, quick-drying fabric and tailored for comfort and ease. The prints – often inspired by art, global culture and vintage moquette – are striking yet wearable, designed to hold their own from early morning swims to late-night drinks.

RAM pieces feel distinctive without shouting.

Made using sustainable materials and crafted to last, RAM is a celebration of individuality, travel and timeless style.

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