About
British resort wear label RAM brings a new kind of elegance to the shoreline - one that favours detail over logos, craftsmanship over fast fashion, and pattern with purpose.
Our Story
Founded by Marina Lambton, it began with a simple idea: swimwear should be as considered as the rest of your wardrobe.
Frustrated by the lack of well-designed, high-quality options, they set out to create something better: bold, beautifully made swimwear that combine function with flair.
Each pair is cut from premium, quick-drying fabric and tailored for comfort and ease. The prints – often inspired by art, global culture and vintage moquette – are striking yet wearable, designed to hold their own from early morning swims to late-night drinks.
RAM pieces feel distinctive without shouting.
Made using sustainable materials and crafted to last, RAM is a celebration of individuality, travel and timeless style.
